Press release

Liège - August 28, 2024

Get Your Way, the start-up specializing in assisted reality, proudly announces the completion of its second funding round, amounting to €850,000. This financing, secured by Industrya, the Liège-based fund Noshaq, and a private investor, marks a major milestone in the company's expansion. This capital will enable the company to realize its ambitions by fully launching its flagship product, aRdent, and its associated solutions onto the market.

Founded by three students from the University of Liège — Nicolas Dessambre, Antoine Malherbe, and Pierre Jenchenne — the company was born from an ambitious university project that quickly gained momentum. The company specializes in the development of a Bluetooth^® connected screen that displays information directly in the operator's field of vision, allowing them to keep their hands free. The company now offers complete solutions, combining hardware and software, that display the right information at the right time and to the right person, while ensuring accurate data entry in the field.

A striking example of this innovation is the recent development of a picking solution designed for the pharmacy at Citadelle de Liège. This system not only verifies medications but also records the information on the box to be delivered to the patient, thus ensuring flawless traceability. By placing humans at the heart of its innovations, Get Your Way simplifies the work of field operators through systems that combine efficiency and ease of use.

With this new funding, Get Your Way is set to intensify the deployment of its technological solutions in several key sectors. In addition to hospital pharmacies, the company remains active in the logistics sector with a Picking-by-Vision solution. This technology displays item-related information on a remote screen, offering optimized stock management and order preparation operations.

At the same time, Get Your Way is expanding into regulated industries with Process Pilot, software dedicated to the digital management of procedures and quality control. This solution meets the traceability and compliance needs in demanding sectors such as aerospace and the pharmaceutical industry.

“The solution proposed by Get Your Way addresses a growing need for digitalization in companies”, adds Aude Somja, Investment Manager at Noshaq. “Its strength lies in remaining easy to use and seamlessly integrating into the existing environment. It adapts to the demands of complex fields such as the pharmaceutical and aerospace industries. We believe in this lite-tech approach where technology aligns with the real needs of users.”

This new funding will be primarily allocated to three key objectives. First, the company will use these funds to intensify the market launch of aRdent and its software solutions. “We will start by targeting hospitals and pharmaceutical companies, where we have already received very positive feedback!” says Nicolas Dessambre, one of the company’s founders.

Next, to support this growth, Get Your Way plans to strengthen its team. “We want to double our workforce.” confides Antoine Malherbe, another co-founder of the company. “These new recruits will play a crucial role in the integration and development of the solutions for our clients.”

Finally, this funding allows the company to expand its customer base in other industrial sectors. The proposed commercial strategy will specifically involve testing and deploying solutions in new markets. “The goal is to quickly measure the impact of these initiatives and consider a broader deployment,” indicates Pierre Jenchenne, the third co-founder.”